The Problem With Jokes

There’s a fundamental problem with jokes.

Think of music. There’s no “getting” a song. No nice, that’s that, move on. You can hear a song that moves you thousands of times before you need to give it a rest.

When you love a piece of music, the affair goes on and on until one of you changes. The song’s permanent, so the relationship only changes when you change. Even then, you’re probably still wed for life.

That old Adam And The Ants song doesn’t move you in the same way as when you were eight, but it’s a touchstone. You’ve got history. It’s a family member that knows you better than your own family.

Think of jokes. A vital element of a joke is surprise (see here about that). Once you’ve heard the punchline, that vital element is gone. You can still enjoy introducing someone else to that feeling you got when you first heard the joke, but for you, the thrill is gone. As a thing that’s supposed to do a thing, it’s stopped doing that thing.

Tom Stade and Rich Hall got around this problem with two routines. And I think it’s because they’re like music. In case you haven’t got time to click, I’ll outline them.

One of them is Tom Stade’s “Meat Van” routine. Tom talks about being in Bilston (it’s already funny) and a man shows up to sell meat from the back of a van. The salesman has a style half-way between carnival barker and Martin Luther King, Jr.

If this routine was a song, the verses would be the meat van guy introducing each cut of meat (verse one: “I got a rump roast…”, verse two: “I got eighteen pork chops…”).

The choruses would be: “Do you know what I’m going to do with this [insert name of cut of meat]..? I’m gonna put it on the scale!”

In songs, after the second chorus, people get used to the pattern. Time for a guitar solo. The guitar solo in this routine is when Tom says: “I got a bag full of faggots”. He moves away from the main theme tune to riff on the bag of faggots. It’s a blistering guitar solo.

Rich Hall’s Tom Cruise Bit is equally beautiful. He describes the formula for making a Tom Cruise film (“He’s a cocktail maker. Pretty good cocktail maker, too. Then he has a crisis of confidence. Can’t make cocktails anymore. Then he meets a good-looking woman, talks him into being a better cocktail maker. End of film!”).

Then he says the whole thing again, but substitutes “cocktail maker” for “race car driver”, then he does it with “jet pilot” – On and on, each time funnier than the last, as the predictability of Tom Cruise films is roasted.

This one’s more like a ballad. We’re thinking: “Where’s he going to go in the next verse?” Rich finally pulls out a surprise ending to make it work as a joke joke.

My guess is, because these routines are such beautiful creations, Rich and Tom didn’t set out to solve the problem of how to make a replayable joke. They just showed up to work, beavered away, and one day were proud parents.

Maybe it’s because these jokes are like music, I’ve actually enjoyed listening to them just now with the same intensity as I did when I first heard them.

It’s just a pet theory of mine, I don’t know what it means, but I thought I’d share it with you.

Ps. If you’re having a crisis of confidence, just check out the thumbs down on these YouTube clips. They’re both about as good as art can possibly get, but there’s still someone out there not smiling. Trying to please everyone is just not a worthwhile mission.

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Red Face Day And Joke Writing

Happy Red Face Day! It’s a day I set aside to celebrate being exactly one month early for Red Nose Day. I hope more of you will join me next year.

I look forward to all the comedy on telly later (in a month’s time), but until then, here’s a tip for the jokers out there…

I came across a book once that had one piece of advice that stuck. It’s this acronym:

THREES*

If a joke isn’t working or could be better, does it have these elements?

TARGET. All jokes need a target. Could be person, or an idea, or anything.

HOSTILITY. Is it a target people can get behind, and build up hostility toward?

REALITY. Is the joke based in reality? Of course you can still be surreal…

EXAGGERATION. Exaggerate/heighten (even go surreal) the reality in your joke as much as you can without breaking it, so you can heighten the…

EMOTION. If the target is something or someone the audience can build up hostility toward, go for it! Make your Greedy Banker a maniacally laughing, top hat-wearing baby-eater…

SURPRISE. If they can see the punchline coming, it just won’t work.

Bear in mind, as I said earlier, there is only one piece of advice worth anything in this game, so feel free to disregard/improve the above.

Also, this is not a formula for synthesising jokes from the ground up, it’s just an idea to throw at stuff you’ve already created to see if you can improve it.

Form is there to guide, formula is just too proscriptive and probably unhelpful wherever it rears its ugly head.

And finally, they say the secret to comedy is timing. A month early is probably not right.

*(I want to credit Mervyn Helzer for this, but can’t find him anywhere on the internet.)

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Audience = Gift, Deadline = Gift – A Cure For Writer’s Block!

People think comedians are crazy, but I feel sorry for people doing projects that don’t involve an audience.

If I have a stand-up idea like, now-ish, I can put it on its wobbly feet in front of some people like, tonight-ish.

The way tonight goes will change the shape of the idea for the next time I try it out. This process can repeat until we’re all happy with it. Having an audience is the gift that gives me an opportunity to take a chance…

Well, thanks for the gift, audience, but why do I want to get out of my comfort zone when you’re around?

Just a thought, but I reckon the gift of an audience won’t come to much without the gift of a deadline.

That’s the gift you have to organise.

Unlike a novelist who has to be really disciplined (or has the gift of a caring publisher breathing down their neck for a manuscript), stand-ups can commit to (say) an Edinburgh Festival run. That’s committing to a new hour of material or August is going to suck. Now those try-out nights really need to count.

The best deadlines I ever had were recording dates for radio shows (lucky me), or podcasts (don’t have to be lucky to do those). That mike is going to go live at that particular time, better have something to say into it…

Yes, going to Edinburgh in August is expensive (except when it’s not – be part of the Free Fringe!), but podcasting (for example) isn’t. The Camden Fringe or The Leicester Comedy Festival are also ace and may be nearer and less expensive for you. The Sheffield Comedy Festival is ace squared.

Yes, there’s a cost in time and effort; but whoever you are, what’s the long-term cost of not creating?

PS. Maybe the idea for non-performers is to find a way to involve an audience in your project, whatever that might look like.

How about this for novelists with writer’s block:

I had an idea to start a web company along these lines: You promise to help an author produce a manuscript by date (x). You get the author to give you, say, £1000 (more if you think they’ve got it). Both parties sign a legally-binding contract that you get to keep the money if you don’t get a manuscript of (n) pages on date (x).

I think this will result in a delivered manuscript 100% of the time. The reason that it needs to be a business is that it won’t work if you’re friends with the author. It has to be like “Strangers On A Train”. Maybe authors who don’t know each other could do this for each other via the web – each egging the other on to not complete!

Sounds sadistic, I bet someone’s already thought of it!

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Making Money And Stand-Up

So let’s talk about making money with our creativity.

I have a pet theory that whatever you were doing before you moved into stand-up, that’s how you’re going to do stand-up.

I was singing songs in pubs and clubs, so I approached stand-up like that. Write a bunch of songs (jokes), put them in a running order (set list). Drop the ones that don’t make people dance (laugh). Making money? I’m just happy to not have to pay to play.

Maybe because Jimmy Carr was doing marketing for a blue-chip company, he went straight in at the exec level, figuring out the power structure, befriending gatekeepers and getting ahead.

Before I was singing songs for a bit of money, I had a job. A job is where you have a boss, and if you make them happy you might get a better job, maybe better money.

When we got into stand-up, a lot of us had jobs. Then, when we started getting paid for stand up, we transplanted our job thinking into our stand-up thinking. There’s a boss (a promoter), if you make them happy (by making the audience happy), you get promoted (better gigs – nicer, or more lucrative).

This definitely works and makes sense. We would be nowhere without the circuit and the people who work their tails off trying to put audiences in front of our non-famous asses.

But how do performers like Daniel Kitson and Stewart Lee and Simon Munnery and Richard Herring and… (you finish the list) get to do the art they do? I can’t speak for them, but it seems to me that they didn’t turn it into a job.

It might be design, it might be default, but instead of (or as well as) building a list of bosses and thinking up strategies to please them, they built an audience. Sometimes one person at a time at fringe festivals, sometimes with the help of an accelerant, like TV.

There are two(ish) big companies who own all the famous people, and this duopoly works tirelessly to get their famous people on the TV shows that they make. Let’s not sit around waiting to get picked.

The internet’s a connection machine. “Publish” is a button on a website. You have your own TV channel. You have your own radio station. Go to it!

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The Only Advice Worth Anything

If you’re starting out in comedy, or having a crisis of confidence, there’s a lot of advice out there. The only 100% objectively useful piece of advice is this:

DON’T QUIT.

I’ll just flesh this out a bit.

If you’ve been doing the same thing on stage for five years and it’s the first five minutes you wrote and it’s not connecting with people, you should probably vary what you do. I don’t think anybody persisted their way to success by sticking with the first five minutes they ever wrote.

But! If you vary what you do too much, you won’t get a handle on what works and doesn’t work (for you). Remember, other variables are changing from gig to gig (the audience, their level of sobriety, the type of performance space, the community the event is in, the lighting, the height of the ceiling, your position in the running order, the tone set by the MC and the preceding acts…). It will be your journey to develop intuition about what the feedback from each gig means given these variables, and the ones you’re adding in by changing your act.

Also, I’d set a time-limited goal if I were you. Mine was, “If I’m not making a living at this after five years, I’ll try something else”. Five years was just a guess, based on more traditional models of personal development (three years of college, two years of practice).

The UK circuit has changed since I began, but it seemed to me that people who were making a living were able to perform a rock-solid twenty-minute set in a variety of settings. Having this time-constrained goal helped me get focussed, but I must stress that the world has changed; the goal I set myself might not be the right way to go about thinking about your work anymore.

Your goal might not have anything to do with money (in fact, there’s a solid case for keeping money out of it), but it probably should involve a thing changing by a certain date, and real consequences if it doesn’t happen. My first target was set when Jeff Green said to me, “Stop trying material out on me! Just book a gig and tell some people that it’s booked, so you’ll look like an idiot if you back out – then you’ll have to come up with the material.” He said this was the same advice that started his career.

Finally, every piece of advice anyone gives (including mine) can be disregarded. Listen to it all, but if you try to take it all on board (“topic (x) is hack”, “you should wear a suit”,”you should talk more about your passion for rollerskating, nobody’s doing that…”) you will do nothing.

The only piece of advice that you must take on board is the one I wrote at the top in capital letters.

Good luck!

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